Metrics to Measure Product Cannibalization


Internal Cannibalization:

– Product mix (revenue, profit, market share. growth/ decline)
– Leads, forecasts
– Analyst interest, PR
– Support & business escalations

External Cannibalization:

– Market share
Competitive analysis
P&L comparison between similar products/ companies
– Analyst reports on industry/ market/ product reports

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6 thoughts on “Metrics to Measure Product Cannibalization

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