In ‘Jobs’, we trust

Steve completed all his Jobs of making the fruits in Apple Store the best. Created the Insanely Incredible product that … More

Customers rent your product, they never buy it

Great summary of the ‘jobs-to-be-done’ marketing approach through this blog. It takes us back to the fundamental principles of marketing … More

Lessons learned by most successful ex-CEO of an almost invincible company: – Never belittle competition – Always monitor the trends … More

Image by Fly For Fun via Flickr With a decade of working experience in both large companies and fast growing … More

We have all admired cloud computing, grid computing, hosted services, and seen some billion dollar companies emerging as a result … More

This is not about products impacting the bottom of the pyramid. This is also not about enabling the communication … More