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Sridhar Karnam

Security, Cloud, & Analytics Product Leader

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Tag: Marketing

MadMen of India spends Rs 1000 Crores: Best creatives minds get together for BJP

The best of creative minds combine their heads for Rs 400 Crores to work together for BJP to run their marketing campaign. Piyush Pandey created “Abki bar…” and Prasoon Joshi created BJP anthem, and Sam Balsara did all the media buying.

bjp, budget, campaign, congress, creative, election, Marketing, piyush pandey, prasoon joshi

10 productive things that you can’t do at work

Most of us have friends who work in both Enterprise companies and Startups. The common frustration that you hear when you work with them is that their IT does not allow you to easily collaborate and work with them.

breed tools, Business, Business and Economy, checking email, Cloud computing, Data, enterprise-it, Fortune 500, it-security, Marketing, Mobile phone, Organization, Product management, standard tools, Technology

Product Organization Roles

These are the typical roles in the technology product companies: Product Manager Vs Product Marketing: Product Manager helps to put the … More

Business, Marketing, product marketing manager, software-development

Metrics for the Performance of Product Marketing Campaigns

– Engagement (user, sales, channel) – Response from competition – Brand awareness – Feedback from top management – Readiness to … More

Advertising, Brand, Business, Dan Beltramo, Marketing, Marketing and Advertising, Social media, Vizu

Customers rent your product, they never buy it

Great summary of the ‘jobs-to-be-done’ marketing approach through this blog. It takes us back to the fundamental principles of marketing … More

Business, Customer, Internet marketing, Marketing, Marketing and Advertising, Product (business)

Role of Marketing in a product company

The marketing is responsible for finding the needs and wants of the end-user or customer. The marketing department prepares the … More

Business, Management, Market research, Marketing, Project management, Rate of return, Software development process, Software testing
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