The best of creative minds combine their heads for Rs 400 Crores to work together for BJP to run their marketing campaign. Piyush Pandey created “Abki bar…” and Prasoon Joshi created BJP anthem, and Sam Balsara did all the media buying.
Tag: Marketing
10 productive things that you can’t do at work
Most of us have friends who work in both Enterprise companies and Startups. The common frustration that you hear when you work with them is that their IT does not allow you to easily collaborate and work with them.
Product Organization Roles
These are the typical roles in the technology product companies: Product Manager Vs Product Marketing: Product Manager helps to put the … More
Metrics for the Performance of Product Marketing Campaigns
– Engagement (user, sales, channel) – Response from competition – Brand awareness – Feedback from top management – Readiness to … More
Customers rent your product, they never buy it
Great summary of the ‘jobs-to-be-done’ marketing approach through this blog. It takes us back to the fundamental principles of marketing … More
Role of Marketing in a product company
The marketing is responsible for finding the needs and wants of the end-user or customer. The marketing department prepares the … More
Sridhar Karnam 