Metrics to Measure Product Cannibalization

Internal Cannibalization: – Product mix (revenue, profit, market share. growth/ decline) – Leads, forecasts – Analyst interest, PR – Support … More

Metrics for the Performance of Product Marketing Campaigns

– Engagement (user, sales, channel) – Response from competition – Brand awareness – Feedback from top management – Readiness to … More

In continuation to our last week’s discussion about lessons that project management can learn from product management, let us examine … More

In my 10 years of working for products companies, these are some of things that I have learned in designing … More

Last week, to celebrate last few days of 2011, we went to an Ethiopian restaurant named Walia in San Jose. … More

The Facebook created a platform few years ago and really took off in the last 18 months with apps and … More